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Wednesday, 28 April 2021

MSM. The advertising and promotional arm of the Pharmaceutical Industry

The pharmaceutical industry is not allowed to advertise their drugs in Europe, and most other countries with the exception of the USA and New Zealand. The situation varies, but the advertising of prescription only drugs is not allowed in the UK; but non-prescription, or ‘over-the-counter’ drugs can be advertised. However, this does not worry the drug companies!


So how does this work in the UK, and most of the rest of the world?

  • A drug company wants to promote a drug or a vaccine to the public. 
  • They write a press release
  • They give it to all the mainstream media (MSM) outlets. 
  • The press release is dutifully published by a grateful, dependent and compliant MSM.
Moreover, the press release will be published in full, without changes or amendments, without comment, without question, and without further investigation.
  • At the same time, the drug company will put the MSM in touch with doctors and specialists from the NHS (not from the drugs company, this would be advertising) who have been ‘primed’ to speak on the subject. The MSM will interview, often at length, they will reinforce the positive message. 
  • The drug company will also suggest that the MSM speak to certain patients, or to a patient support group, or health charity (especially those generously funded by drug companies). These people are also interviewed by the MSM.

So we have a headline, a lengthy article; or 5–10 minutes of radio or television time, devoted to the drug, or the vaccine, and its benefit to the NHS, and to individual patients. The drug company will appear to be entirely absent, uninvolved, disinterested. This is not Ford advertising their cars, or Indesit advertising their washing machines. It is not advertising at all. It's news. Moreover, it's good news - another medical breakthrough. It's a matter of important public interest.

It's subliminal advertising - at its best and most insidious.

  • At no time will the MSM mention, or question, or investigate any adverse drug/vaccine reactions or serious side effects - even when these are already well known, and easily found within the literature of the conventional medical establishment.

So the pharmaceutical industry has no problem advertising their drugs and vaccines in Britain, or anywhere else. In fact this kind of subliminal advertising has a very particular benefit!

When we see an advert for a Ford car we know it is advertised by the Ford Motor Company. It is partial. We know other makes of car are equally good. When we see an Indesit washing machine advertised we know it is promoting a product in order to persuade us to buy one. We know it’s self-interested promotion, and that there are other washing machines available. We can take it, or leave it.

When we see a subliminal advertisement from a pharmaceutical company we don’t realise that the information is coming from a drug company. It's news. Pharmaceutical medicine has done it again. They are ridding the world of illness and disease. We are led to believe that the information is coming from a reputable news source, interviewing independent, disinterested doctors, and patients who  have benefited. It's “good news”; we can all rejoice at this impartial, non-advertising information.

A similar advert within the MSM would cost the advertisers very significant amounts of money. Drug companies are given this subliminal advertising, and it is entirely free. All they have to do is to produce a press release, and to offer up spokespeople who will (be paid?) to corroborate the message. 

This is all Pfizer, AstraZeneca, Moderna, Johnson and Johnson have had to do in order to promote their Covid-19 vaccines. The result is staggering. The majority of people believe they are safe and effective. We have been led to believe they will save and world, and return us to normal life. 

Yet has anyone seen an advert for any of these Covid-19 vaccines?

Indeed, the MSM has done much more than this to promote the Covid-19 vaccines for the drug companies. 
  • The MSM was instrumental, alongside government and the NHS, in creating the panic about the virus - a panic that will eventually have to be assessed alongside the seriousness of the pandemic. It was this panic that created an unprecedented demand for the only solution offered against the virus.
  • It was the MSM who told us about the solution to Covid-19 - that only vaccines would save us, and return life back to normal.
  • The MSM has done all the marketing the drug companies could ever have hoped for.
  • And the entire cost has been borne by the taxpayer.

So it is unlikely that the pharmaceutical industry will want to rescind the advertising ban of their vaccines and drugs. Why should they? The kind of promotion the MSM has given these drug companies over the last 15 months has been phenomenal. If they had to pay for it would have cost them a prohibitive sum money - for less effective advertising and promotion